Simple Steps to Setting Up a Facebook Business Page
Whether you are looking for Facebook page developers like us who can create and set up an eye-catching Facebook page for your business or you plan to do it yourself, this blog post is for you!
Here are some informative tips we found on a blog by hubspot.com:
Think of how you want to classify your business. Facebook provides six different classifications to choose from: Local business or place, artist or public figure, company or organization, entertainment, brand or product, cause or community. You will also provide location information and name of your company, and you have custom tabs available to organize your information.
Choose a photo for your profile page. The dimensions need to be 180 x 180x and that photo will appear in the little profile box whenever you make a post or comment on another page’s post. You also need to choose a larger photo for your header page—the dimensions for this prominent image is 851 x 315--be sure to make it impactful! Last, you are able to have custom Facebook app buttons which help your brand stay cohesive. Again, all of this imagery can be custom created by our Savvy Team!
Understand the Admin Panel. This is where you can add others to your admin panel that can comment on the Facebook posts for you and basically manage it if you would like. That is also where you will put more details about you and your business in the about section—much like what you would put on your website about section. Be sure to include a link to your website.
Prepare before promoting. Before you start publicizing your new business Facebook page to everyone—make sure you already have content on it and have thought about what you will be posting in weeks to come. Think about ways you can engage those who click on your page—contests to run, questions to ask, engaging photos to post. Try to get your built-in fans—friends, family, close contacts—to sign up for your page so it looks like you already have things going on before others (who don’t know you or your business well) check it out.
Start posting. You can use your Facebook page for product announcements, industry statistics, quotes, photos—make sure it is worth making a post otherwise you will get “unliked” quickly if your readers see no value in being a Facebook fan. Try to keep in mind the 75/25 rule: 25% of the content should be about you, your brand, your products/services and 75% should be other relative content. A Facebook Business Page doesn't always have to be about your business.
Track Progress—Facebook has a monitoring tool in your View Insights section on your Administrative Panel that can help you see what fans are responding to and help you make adjustments to your messages and branding if needed.
For a video tutorial of what I just outlined, click here for a blog post that contains the video at Hubspot. For some suggestions on how to set up a Facebook page that will get a lot of “likes”, check out this article from Forbes.com.
Creating a Facebook Business Page doesn’t have to be scary and we have Facebook page developers who can help you with all aspects of your Facebook presence. We also can make any number of business graphics for you that you can post on your Facebook Business Page and other social media platforms like Pinterest and Instagram.
