Business Blog for Social Media Client

I write a weekly business blog for one of my current clients based in Arizona, The Savvy Socialista. The owner Jami Lindberg helps other business owners with their marketing by creating websites, blogs, branding elements and everything involving social media. Here is a sample blog I wrote for her website and I'm happy to see these blogs have been generating some new traffic and genuine business interest.


Simple Steps to Setting Up a Facebook Business Page

Whether you are looking for Facebook page developers like us who can create and set up an eye-catching Facebook page for your business or you plan to do it yourself, this blog post is for you!

                                                                       

Here are some informative tips we found on a blog by hubspot.com:
Think of how you want to classify your business. Facebook provides six different classifications to choose from: Local business or place, artist or public figure, company or organization, entertainment, brand or product, cause or community. You will also provide location information and name of your company, and you have custom tabs available to organize your information.

Choose a photo for your profile page. The dimensions need to be 180 x 180x and that photo will appear in the little profile box whenever you make a post or comment on another page’s post. You also need to choose a larger photo for your header page—the dimensions for this prominent image is 851 x 315--be sure to make it impactful! Last, you are able to have custom Facebook app buttons which help your brand stay cohesive. Again, all of this imagery can be custom created by our Savvy Team!

Understand the Admin Panel. This is where you can add others to your admin panel that can comment on the Facebook posts for you and basically manage it if you would like. That is also where you will put more details about you and your business in the about section—much like what you would put on your website about section. Be sure to include a link to your website.

Prepare before promoting. Before you start publicizing your new business Facebook page to everyone—make sure you already have content on it and have thought about what you will be posting in weeks to come. Think about ways you can engage those who click on your page—contests to run, questions to ask, engaging photos to post. Try to get your built-in fans—friends, family, close contacts—to sign up for your page so it looks like you already have things going on before others (who don’t know you or your business well) check it out.

Start posting. You can use your Facebook page for product announcements, industry statistics, quotes, photos—make sure it is worth making a post otherwise you will get “unliked” quickly if your readers see no value in being a Facebook fan. Try to keep in mind the 75/25 rule: 25% of the content should be about you, your brand, your products/services and 75% should be other relative content. A Facebook Business Page doesn't always have to be about your business.

Track Progress—Facebook has a monitoring tool in your View Insights section on your Administrative Panel that can help you see what fans are responding to and help you make adjustments to your messages and branding if needed.
For a video tutorial of what I just outlined, click here for a blog post that contains the video at Hubspot. For some suggestions on how to set up a Facebook page that will get a lot of “likes”, check out this article from Forbes.com.

Creating a Facebook Business Page doesn’t have to be scary and we have Facebook page developers who can help you with all aspects of your Facebook presence. We also can make any number of business graphics for you that you can post on your Facebook Business Page and other social media platforms like Pinterest and Instagram.

Bios for Matchmaking Realtor and Master Networker

Need a bio or profile written for business purposes? Check out the bios below I wrote for two clients who needed to showcase their personality, business background and networking capabilities.

PROFILE #1--Christian Acosta, a newly appointed board president, needed a bio for their website profile page

Known for her high energy, sparkly personality and warm demeanor, Christian Acosta of Ahwatukee, was recently named president of the Arizona Power Networking Ahwatukee Chapter. Her background and personality traits make her a natural to lead this local networking group.

A native Arizonan, Christian was born and raised in Tucson, AZ and earned her degree in International Business, Marketing and Management at the University of Arizona. Christian pursued a career in the banking industry –from investments to commercial, business and international banking. She currently works a Member Solutions Representative at the Desert Schools Federal Credit Union in Ahwatukee.

In addition to her business background, Christian also embraced her creative side by establishing a side business in 1997 called Dalica Designs (pronounced da leeka-- www.dalicadesigns.com). A designer since the age of 17, Christian’s design company offers items from custom jewelry to floral arrangements –both fresh and silk. She also applied her creative skills to a family business and worked as an event planner focusing on small and corporate gatherings, concerts, video productions, advertising and marketing.

Christian’s strengths are many but she is especially proud of her passion for cultivating new business relationships, networking and promoting small business owners through signature events she plans throughout the year. Last year alone, Christian hosted several successful designer open house events at local vendors in which hundreds of community members mingled and shopped for unique gifts by small business owners in a welcoming and lively setting. Bringing people together is what Christian does best and she is excited about the year ahead as president of her local Arizona Power Networking chapter.  

 

PROFILE #2 - Realtor Christine Benson needed a bio for her corporate real estate broker website profile page

Ask any client what it’s like to work with Sonoma realtor Christine Benson and similar words come to mind: trusted, caring, comfortable and knowledgeable.

A resident of Sonoma since 1999, this Northern California native has sold real estate for more than 25 years. “The beauty of the Sonoma Valley and its wonderful sense of community have made this the perfect home for my children and I and it is a pleasure to share this community with potential buyers and investors,” Christine shares. Whether they are buying or selling property for their own primary residence, vacation use, or investment purposes, Christine prides herself on being an excellent listener and truly understanding the needs and wants of her clientele. As a result, she provides her clients with all the information they need to feel comfortable making their important decisions. 

With a bachelor’s degree in Business Administration/ Real Estate Management from California State University at Hayward and a strong appreciation for architecture, design and home décor, selling real estate was an easy career choice for Christine. She is a current member of the National Association of REALTORS®, the California Association of REALTORS®, the North Bay Association of REALTORS®, and the Bay Area Real Estate Information Services, (BAREIS MLS). Christine also serves as co-president of the Sonoma Valley Women’s Club and is a member of the Italian Catholic Federation and the Sonoma Valley Jazz Society. 

A natural at networking, Christine not only connects her clients to their future homes/investment properties, buyers or local services, she has been known on occasion to connect people on a personal level.  “It’s always fun to introduce clients and contacts who I think would make a good match, Christine shares. “In fact, three couples I matched actually went on and got married”

In addition to a thriving real estate business and occasional matchmaking, this busy local realtor is a proud mom of three children (two in college and one in high school) and a small town dog named Chico. Her other interests include cooking, entertaining, attending music festivals, and organizing community events/ fundraisers for organizations such as St. Leo’s Youth Ministry.